Wednesday, August 22, 2012

Website Designs Secrets - What Makes an Effective Website

When you build a website it is not just a matter of build it and expect that visitors will arrive and start buying. There are a lot of little extra bits that you need to remember to include to make an effective website.

What is an effective website?
An effective website is one in which plenty of people are finding the site and a good number of these can find their way around the website and ultimately make a purchase or contact you about your services. An ineffective website may have little or no traffic and a lot of this will bounce - leave almost immediately without actually becoming a paying customer.

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So what are the secrets of an effective website?

Website Designs Secrets - What Makes an Effective Website

1. Make sure people are finding you.
Just because you have built a website, or have had a professional web designer build it for you, does not mean that the site will jump to the top of the search engines and be found and visited by hordes of people. Work is still needed and a lot of it!

You need to make sure that you are spreading the word of your website far and wide, through social media networking, forums, blogs, articles and so on. Do not tell anyone that you exist and your website is going to fail.

2. Make sure that people can find what they want.
If the visitors are arriving looking for products, make sure that these products can be found. Regularly check your website traffic statistics and see what terms people are searching for to find your website and this will give you a clue as to what they want. Go to the page that they are landing on and see if it is clear from there where to go.

Check your statistics for any keywords with high bounce rates - they could be irrelevant but they could equally well be struggling to find what they want. If this is the case, then maybe a well placed small banner can keep them on track.

Add a search function to your website to make sure that anyone struggling to find what they want can find what you have on offer - you might be surprised at how many purchases result from search results within your website.

And split down large pages so that the important information is easy to find and at hand. Make correct use of headers, bold and other highlights to steer visitors around the page.

3. Make sure that these visitors can go on to make a purchase.
I have seen ecommerce website designs that have missed a link back to the shopping basket. This is fine if your visitors are only ever going to buy one item at a time, but if they go looking for more products, which they can't find, you still want them to complete the purchase.

Do not hide tax and postage information. If this is suddenly added to the final charge the surprise can put a lot off. Spell out additional charges early on, maybe even offering to reduce them with larger sales.

And whether you are an ecommerce website or not, make your contact details clear. Some people do not like phoning and others do not like contact forms. Whilst others cannot click on an email link and open it as they only ever email through webmail. So give a multitude of contact methods so that they can contact you the way that they prefer.

That's it. My secrets of website design for an effective website.

Website Designs Secrets - What Makes an Effective Website

Keith Lunt owns Janric Website Design. If you want to know more about internet marketing, call across to the internet marketing blog and pick up a copy of our free internet marketing ebook!

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Wednesday, August 1, 2012

An Introduction To Thatch Roof Design

Thatching is a craft that is traditionally handed down from father to son, taking many years to perfect. It is not normally taught in other ways. So there is relatively little documented information. In South Africa there is evidence that many home owners and potential home owners would welcome such information.

Because thatching is a labour intensive process, the cost of a thatched roof is normally up to 60% higher than that of a conventional roof. This price difference can be limited, however, by using the roof space efficiently, with dormer windows and a mezzanine level for instance where the walling and plastering costs will be less. The insulating properties are very good, keeping the home warm in winter and cool in summer. Although thatch is one of the oldest building materials, modern, innovative laying techniques ensure that the interior finish is clean, with no loose pieces hanging down to harbour insects or encourage spider webs.

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Thatch has a natural ability to free-curved shapes to create a warm, informal finish that blends in well because of its natural appearance. Thatch, being a natural material, will mellow in colour from its original fresh straw to a dark sheen that tones in wonderfully with the South African outdoors. At the same time, the rustic roughness of textured thatch inside the building lends itself to co-ordination with other natural materials such as stone & wood etc.

An Introduction To Thatch Roof Design

The high open ceilings in thatch roofed homes give the rooms a spacious, airy feeling that can be followed through with large window openings, and perhaps stone or slate floors to add to the rustic ambience.

MATERIALS

Thatching makes use of materials that are naturally available - grass or reed. In South Africa certain indigenous grasses are normally used.
There are coarse varieties of this grass, with stalk thicknesses greater than 4 mm, that are not considered suitable for thatching.
Natal thatching grass has a finer texture than the Transvaal grass when laid and is often preferred for this reason.
The stalks of thatching grass are normally hollow and about 3 mm thick. Dekriet stalks, however, are solid and about 3-4 mm thick and considered the best quality and therefore the most expensive.

DESIGN

A thatched roof should have a minimum pitch of 45° and min 35° over dormer windows. Take advantage of the steep pitch to provide accommodation in the roof space to make the design more cost effective.
Try to keep a thatched roof as simple as possible, but the ability of thatch to adapt to free curved shapes to develop a less formal plan could be implemented.

Consider flashed areas; features that pene¬trate or interrupt the roof should be avoided as far as possible. Chimney shafts should be designed to penetrate the roof plane at the ridge, thus avoiding the necessity of back flashing.

Soil vent pipes are best located on external walls so that they penetrate the thatch near the eaves line.

Rain water must not be allowed to discharge from a high level roof onto a thatched roof at a lower level.

Thatch, 150 mm thick, has a mass of about 20-25 kg/m2. The roof framing normally consists of eucalyptus poles that have been chemically treated. The poles may be spaced up to 900 mm apart. But Building Socie¬ties in South Africa will usually in¬sist on a maximum spacing of 700 mm and a minimum pole diameter of 100 mm.

The grass that is used to form the ridge capping is thinner, softer and more pliable than that used for the main roof. The lower edges of the ridge capping may be trimmed to a decorative pro¬file with chevrons or scallops.
Alter¬natives to grass ridges are often used, the most common being preformed fibre¬glass, sheet metal and cement. The ridge is the most vulnerable part of a thatched roof and particular care must be taken to ensure that this feature is absolutely watertight.

Thatched roofs are con¬structed with dripping eaves; meaning rain¬water gutters and downpipes are not provided. Eaves overhangs should be at least 650mm and provision should be made at ground level, around the building, to prevent erosion due to water dripping from the eaves overhang.

DURABILITY

A thatched roof will normally last for about 25 years if properly laid. Dekriet will typically last a little longer, up to 35 years. A thatch roof ridge require renewal every 4-6 years.

CONS & PROS OF THATCHED ROOFING

Advantages

As local materials always tend to harmonize with the land¬scape surrounding their place of origin, thatch, as a natural material, will always blend well with a rural environment.

There is an ecological advantage to be gained by using thatch in that it is pro¬duced by natural processes that do not use scarce and expensive resources of energy.

A thatched roof will ensure that a building will be cool in summer and warm in winter.

Disadvantages

Thatched houses are more vulnerable to fire risk than those covered with other materials, and it is therefore imperative that precautions be taken to reduce the risk.

Being an organic material, thatch is susceptible to decay and decomposition, and precautions must be taken to minimize the possibility of this process taking place

More expensive than conventional roofing.

Maintenance intensive.

FIRE PROTECTION

PREVENTATIVE MEASURES

Lightning protection

Lightning conductors should be installed to protect the thatched buildings, in accordance with the SABS Code of Practice.

Two avoid an excessive high mast, two masts or a spike on a chimney can be installed if the roof is not covered by the protection zone.

Chimneys

Chimney stacks should be con¬structed in such away that the outer faces in contact with the thatch do not become hot. A full brick thick¬ness (220 mm) is normally sufficient.

All mortar joints in the stack must be properly filled.

The top of the stack must extend to at least 1m above the highest point of roof.

Install a spark arrestor, consisting of a piece of stainless steel wire mesh, fitted 700 mm from the top, covering the full width of the flue.

HOW TO REDUCE COMBUSTIBILITY

o Fire retardant chemicals

o Fire resistant blankets

o Soaking with water

An Introduction To Thatch Roof Design

Written by Jere Botes, architect & founder of http://www.dreamhouses.co.za, a website dedicated to provide home builders, home renovators, home owners & developers with free professional advice on all aspects of home design, building & diy. Reproductions of this article are encouraged but must include a link pointing to http://www.dreamhouses.co.za

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